Some of you, who follow me on social media, might have noticed that for the last 6 months I have been working on a few projects. I am ready to officially announce the first one.
Together with a friend of mine, I started a new business, Melody Lane, a clothing store that is focused on making sure that women in all stages of their lives have access to comfortable, affordable and most importantly versatile clothing. (see below on details of a $500 giveaway!)
Pregnancy, motherhood, nursing, party, fitness, vacation, career, school – it’s amazing how many stages we go through as women that require a completely different wardrobe. So our goal is to offer clothing with versatility and affordability in mind. Items you could wear for several occasions and during several stages of your life. Clothing that is comfortable, yet still looks good, because I have to admit that since becoming a mother, comfort trumps looks, however I still want to look good.
So for our casual collections, you will see lots of flowing styles, stretchy fabrics and muted colors that will accommodate fluctuating weight and body changes that all women go through during their life. You will also see flirty pieces to show off your legs or your arms or whatever it is you are proud of, some eco-friendly pieces and eventually amazing activewear.
All of it is going to be comfortable and well fitting because our goal is to empower women, no matter the shape, size or life stage you are going through. Eventually, we will carry jewelry, shoes and swimwear, once again focusing on bringing comfort and great looks. This will be only our favorite brands and styles. And as always, we will continue working hard to adjust our selections based on customer feedback and our own learning experience, bringing better styles every season at better prices.
We are going to try photographing our all collections on a wide range of body types. Short, tall, thin, curvy. Oh and hey, we will have a PLUS size collection, too, starting at 1XL, except for we don’t call it PLUS size, we call it beautiful.
You can check out our launch page and sign up for the $500 giveaway and earn discounts on your first purchase. That is a whole wardrobe of clothing! I was going to wait till launch to talk about it, but I really don’t want you to miss out on the $500 giveaway and discounts. Make sure to share the link you get after signing up, because based on how many friends you refer, you will receive a bigger discount on your first purchase and more chances to win the contest and receive a wardrobe makeover with your $500.
I would love to see your support! Also please, go over to @melodylaneshop to see sneak peeks of some of our styles and like the ones you love, follow us and help us spread the word.
In a few weeks I will post about how this idea came to fruition and how Melody Lane started, but for now I would love for you to at least put your name down and hopefully win something.